Page 1 of 1
Advertising Agency Fees

Posted:
Thu Mar 06, 2008 9:42 am
by tunetown
I just scored my first commercial through an ad agency. They have asked me to send over my prices. The breif is for 1 x 4 min original instrumental for the commercial and 1 x hour of background original instrumental for all the sales offices.
Anyone know the current rates for this kind of thing. I generally just produce artist and this is new to me.
Also, should it be licensed to them annually with a fee.
Any advice would be great.
Cheers
Peter

Posted:
Thu Mar 06, 2008 2:17 pm
by Kris
Agencies pay very well. Ask INXS how much they got for 60 seconds worth of music from NRMA. (It was a lot.)
I will PM you some rates that I have used later tonight. Definitely do a 12 month license. Agencies call it a roll-over. If they decide to go with it for another 12 months, you get paid all over again.
Kris.

Posted:
Thu Mar 06, 2008 2:29 pm
by tunetown
Excellent. Thanks.
Should I get a music lawyer to draw up a contract or is there a standard one available somewhere??
Cheers
Peter

Posted:
Fri Mar 21, 2008 11:56 pm
by bennyboy
this might not be good advice from a guy who has gone belly up
but here goes
advertising gigs were 90 percent of my work
for music only, charging fee $5000 for licensing per year or and hourly rate for myself at $80 per hour for the composition and recording this is not including the session guys and i just marked there price up 20 percent
most went with the licecensing agreement

Posted:
Mon Mar 24, 2008 7:11 pm
by tunetown
Thanks Benny. We have agreed on an annual license fee. Everyone seems happy.
Cheers
Peter