3 Simple Steps? Loudness for Web & Devices
Hey Guys,
So - TC have released research that states that the ideal loudness level for mobile devices is -16LKFS, as opposed to the -24dB LKFS that is the standard for HD television transmission.The standard is called OP59 in Australia, you can read it here:
http://www.freetv.com.au/media/Engineering/OP59_Measurement_and_management_of_Loudness_in_Soundtracks_for_Television_Broadcasting_-_Issue_1_-_July_2010.pdf
Interestingly, Apple's own "soundcheck" algorithm used in all their iDevices is also set to -16dB, they use a proprietary algorithm, not LKFS. Anyway, the consensus seems to be that -16dB is the appropriate level loudness when listening to a mobile device in a potentially noisy environment.
TC have put out a whitepaper detailing this here:
http://www.tcelectronic.com/media/2040040/mobile-test-paper-2013.pdf
One of the things that the white paper stresses is that there is no need for an additional "mobile" mix, I read almost as if they expect that an automatic process will be able to sort out the levels.
They even give a pretty diagram to show you:

The way that we normally work for broadcast is that we have our Broadcast Engineer, who is constantly able to see a Loudness Meter - so that he can be hitting targets, then the output of the desk hits a TC DB2 to smooth over any things the engineer might miss.
We have had complaints about our mobile service being too quite, so I'd love to address that, does anyone have any practical thoughts on how to actually implement these recommendations?
It will unfortunaltely need to be a "set and forget" type operation...
Simon "Smash" Ashby
So - TC have released research that states that the ideal loudness level for mobile devices is -16LKFS, as opposed to the -24dB LKFS that is the standard for HD television transmission.The standard is called OP59 in Australia, you can read it here:
http://www.freetv.com.au/media/Engineering/OP59_Measurement_and_management_of_Loudness_in_Soundtracks_for_Television_Broadcasting_-_Issue_1_-_July_2010.pdf
Interestingly, Apple's own "soundcheck" algorithm used in all their iDevices is also set to -16dB, they use a proprietary algorithm, not LKFS. Anyway, the consensus seems to be that -16dB is the appropriate level loudness when listening to a mobile device in a potentially noisy environment.
TC have put out a whitepaper detailing this here:
http://www.tcelectronic.com/media/2040040/mobile-test-paper-2013.pdf
One of the things that the white paper stresses is that there is no need for an additional "mobile" mix, I read almost as if they expect that an automatic process will be able to sort out the levels.
They even give a pretty diagram to show you:

The way that we normally work for broadcast is that we have our Broadcast Engineer, who is constantly able to see a Loudness Meter - so that he can be hitting targets, then the output of the desk hits a TC DB2 to smooth over any things the engineer might miss.
We have had complaints about our mobile service being too quite, so I'd love to address that, does anyone have any practical thoughts on how to actually implement these recommendations?
It will unfortunaltely need to be a "set and forget" type operation...
Simon "Smash" Ashby