WOW. The New Melodyne

by **tunetown** » Fri Mar 28, 2008 8:50 am

I just saw a pig fly past my window............

:-)

by **tim** » Fri Mar 28, 2008 5:56 pm

WOW, pretty amazing!
But hey, do you really think its a good thing? Look at how lazy auto tune has made some musicians/singers. Now say for example, a guitarist dosent even have to be able to play said riff spot on, bung notes can be fixed etc...

Definate downpoint for this sort of technology dont you think?

I also like to think at least the take Im hearing is just how the musician played it, more or less. Now, this will be almost implossible to assume, if it wasnt already.

by **Aearth** » Fri Mar 28, 2008 8:03 pm

tim wrote:WOW, pretty amazing!
But hey, do you really think its a good thing? Look at how lazy auto tune has made some musicians/singers. Now say for example, a guitarist dosent even have to be able to play said riff spot on, bung notes can be fixed etc...

Definate downpoint for this sort of technology dont you think?

I also like to think at least the take Im hearing is just how the musician played it, more or less. Now, this will be almost implossible to assume, if it wasnt already.

True, but a musician will need to play live and if he or she can't cut it, well the audience are not fools. Today live playing is where bands are going to make it, because the record companies will only work with band that can draw crowds.The gravey train for bands is over, it only exists for the FAT CAT suits.
Musians/singers will need to work hard and get it right, like the old days when blues, rock and soul began.

nIC

by **jkhuri44** » Fri Mar 28, 2008 8:05 pm

another point is...as a musician, there's nothing exciting about strumming a chord, getting it wrong, and having an engineer fix it for you :)

its actually degrading if you respect music and idolise real musicians.

by **tunetown** » Sat Mar 29, 2008 8:20 am

Aearth wrote:
tim wrote:WOW, pretty amazing!
But hey, do you really think its a good thing? Look at how lazy auto tune has made some musicians/singers. Now say for example, a guitarist dosent even have to be able to play said riff spot on, bung notes can be fixed etc...

Definate downpoint for this sort of technology dont you think?

I also like to think at least the take Im hearing is just how the musician played it, more or less. Now, this will be almost implossible to assume, if it wasnt already.

True, but a musician will need to play live and if he or she can't cut it, well the audience are not fools. Today live playing is where bands are going to make it, because the record companies will only work with band that can draw crowds.The gravey train for bands is over, it only exists for the FAT CAT suits.
Musians/singers will need to work hard and get it right, like the old days when blues, rock and soul began.

nIC

Absolutely. They wont be record companies in the future they will be entertainment companies. When you sign with them they will also want rights to your merchandising and touring.

Peter

by **Kris** » Sat Mar 29, 2008 10:01 am

What do you mean "in the future"???

It's already happening now. Google the new buzz word - 360 degree deal. Paramore were the first to sign one.... bad news.

by **jkhuri44** » Sat Mar 29, 2008 10:55 am

hey kris,

i've never heard of that 360 degree record deal....and i know we're a bit off topic right now...

but i have to say, that all that is an evil sack of shit.."Finish Metal act...selling their own credit cards and softdrinks at shows".....

I dont know about fans, but satan must be rolling over in the underground.....

*cues Bill Hicks' Devil Noise*

by **Kris** » Sat Mar 29, 2008 1:59 pm

The labels realised they were losing money to things like file sharing and piracy and Apple will not raise itunes prices to the public so the labels are trying to get every bit of cash they can out of their acts. Apparently now you don't have to just bend over on your album sales.... now it's your merch and concert revenues as well.

A revolution is most certainly needed.

by **Text_Edifice** » Sun Mar 30, 2008 2:01 pm

Not sure this is an entirely negative development - the economics of music is moving (overseas at least) back from a product based industry to a service based one. Subsequently labels (including smaller indie ones) need to be more divested across a number of revenue streams. Related to this is the need to change perceptions that a musician is 'selling out' if they find innovative ways to exploit their brand (corporate sponsorships / tie ins etc.) as this is going to be part of the reality of any new music business model.

The potential for exploitation is certainly larger in the case of label / artist relationships but so is the potential for both label and artist to generate more money from new revenue sources and move away from the need to sell bits of plastic to make a living. In the context of a healthy (non-exploitative) label / artist relationship having the label serve more as a 'brand' manager and provide a one-stop service inclusive of touring / merch / new revenues / etc. may actually be a really good thing for all concerned parties.

W-a-y off topic now - guess all I'm getting at is that the process isn't necessarily evil, though those involved may be...

Melodyne...

by **Thirteen** » Sun Mar 30, 2008 2:51 pm

Sounds like the new model is an extension of what MTV started in the 80's - music increasingly secondary to the package of looks, image, film clips, endorsements etc. Packaging, branding, product cross-linking, signature clothing, make-up, "lifestyle" items, signature iPods, TV spinoffs, competitions, publicity stunts, guest appearances in TV shows...

Too bad if you aren't 20 years old and look great in hotpants. I guess it matches up perfectly to loop based laptop music with lots of samples - lots of front with nothing behind to support it.

Still way off topic :- )

by **tunetown** » Sun Mar 30, 2008 4:17 pm

I wonder what it all means for the songwriter who doesn't perform.

I guess they all have to sing for their supper.

Cheers

Peter

by **Text_Edifice** » Sun Mar 30, 2008 5:27 pm

Thirteen wrote:Sounds like the new model is an extension of what MTV started in the 80's - music increasingly secondary to the package of looks, image, film clips, endorsements etc. Packaging, branding, product cross-linking, signature clothing, make-up, "lifestyle" items, signature iPods, TV spinoffs, competitions, publicity stunts, guest appearances in TV shows...

Too bad if you aren't 20 years old and look great in hotpants. I guess it matches up perfectly to loop based laptop music with lots of samples - lots of front with nothing behind to support it.

Still way off topic :- )

Not entirely sure this is the case - Dylan did a cross-promotional deal with Starbucks and I don't think I'd want to see him in hotpants...

I don't think it's so much about multiple product spin-offs as the consolidatoin of separate roles (manager / label / publicist / publisher / tour bookers / promoters / logistics etc.) into a single entity that can move more quickly to take advantage of new revenue sources / markets etc. Obviously the majors are not necessarily the best people to take care of this stuff but the promise of a 360 degree deal (if the right people are involved) is that there's one entity comprising a series of specialists co-ordinating and managing all the disparate elements of an artists revenues.

Songwriters who don't perform will be in a similar situation to what they are in currently - needing to exploit their IP to generate revenue through synchronisation / royalties / etc. etc.

by **Thirteen** » Sun Mar 30, 2008 7:29 pm

Then maybe the 360 deal is is a good idea, if it were done by a professional company that has nothing to do with the old record companies, ie: under a new paradigm. I don't trust the old leopards to change their spots, sounds too much like a way of propping up the same old structure with even more cash from their acts. And I'd better mention Melodyne in here somewhere, just to stay on topic 8-0

by **Text_Edifice** » Sun Mar 30, 2008 11:44 pm

I guess I'm saying a 360 style business model is not necessarily a bad thing for artists. The label I worked with last year operated under a similar business model and this worked really very well for label and artists - some problems and peculiarities to a south-east asian market but on the whole I think there's a lot of promise in a more consolidated approach to a new music business model.

YMMV

by **smash** » Mon Mar 31, 2008 11:33 am

another point is...as a musician, there's nothing exciting about strumming a chord, getting it wrong, and having an engineer fix it for you :)

Heading slightly back on topic...

I was just reminded of an album I played guitar on probably 6 years ago - during one of the Chorus' I played a chord and did a slow bend from the b7 to the 1. I thought it sounded cool, the band thought it sounded cool, the engineer liked it, the producer was into it...

Everything was overdubbed and mixed, not mastered yet, and we had a listening party. It was then that the executive producers wife/girlfriend wanted to know why didn't we fix the "mistake" and she was a singer etc etc and knew what things were meant to sound.

We had to retrack the guitars !!!

Now, not meaning to bring up the discussion of why sig. others should/should not be allowed into the creative process - Melodyne 2 here would have saved a world of trouble.

WOW. The New Melodyne

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